La Bohème: a Shopify fashion store designed for drops, promos and international shoppers

How JWWD built and continues to run the Shopify store for La Bohème Lifestyle, an Australian bohemian luxe boutique with its own label and a worldwide customer base.

The brief

La Bohème Lifestyle is an Australian fashion boutique, home to its own label, La Bohème Girls, alongside a curated range of designer brands. It ships worldwide and works to a steady rhythm of new collections, capsule drops and seasonal promotions.

The store has to look as considered as the clothes, and it has to keep up with a busy calendar without every launch turning into a development job.

What we did

JWWD has worked on the La Bohème store over several versions. The original store was built in collaboration with Dreamtown Creative. The current version, La Bohème 2.0, was rebuilt by JWWD on Shopify’s Broadcast theme from a full set of desktop and mobile designs.

  • Shop by brand and category: a shop dropdown with featured brands, filtered collection pages and an all-brands page.
  • Wishlist: customers can save pieces for later, with custom icons to match the brand.
  • Built for fashion: size guides, Afterpay messaging, pre-order collections and product details shown for the house label.
  • Community: a members-only club sign-up, a Styled by You page and a fashion journal.

Made for launches

  • Collection drops: dedicated pages and banners for each new capsule or collaboration.
  • Add to calendar: launch and VIP early-access emails include add-to-calendar links so customers don’t miss a drop.
  • Promotions: Black Friday, Mother’s Day, buy-one-get-one and warehouse sale campaigns set up on the store as they come round.
  • International shoppers: a clear duties and taxes page so overseas customers know what to expect before they order.

Speed and search

Fashion stores carry a lot of imagery, so every new batch of photos and video is resized and compressed for the web before it goes up.

JWWD also looks after La Bohème’s SEO on an ongoing basis: keyword research by brand and category, a full site audit, and steady work on page titles, descriptions, internal links and images so collection pages are easy for Google to read.

The result

La Bohème has a store that matches the brand and keeps pace with a busy release calendar, with JWWD handling everything from new collections to the technical SEO underneath. It’s a long-running partnership, and the store keeps getting better with each season.

Running a fashion or lifestyle brand on Shopify? Talk to JWWD.